The best free ROAS calculator.
Enter ad spend and attributed revenue. Get your return on ad spend instantly.
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ROAS = attributed revenue ÷ ad spendROAS measures revenue, not profit. Use revenue attributed on a consistent basis.
$20,000.00 in attributed revenue from $5,000.00 in ad spend equals 4× ROAS.
Straight to the answer
Calculate ROAS without a spreadsheet
ROAS compares attributed revenue with advertising spend. A 4.00× result means four units of attributed revenue for every one unit spent on advertising.
ROAS is not profit. Product costs, salaries, agency fees, refunds, taxes, and other operating expenses are outside this calculation.
- 01
Choose a display currency.
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Enter ad spend and attributed revenue.
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Read ROAS as a multiplier and percentage.
Questions
Quick answers.
How do I calculate ROAS?+
Divide attributed revenue by ad spend. If you spent $2,000 and attributed $8,000 of revenue, ROAS is 4.00× or 400%.
What is a good ROAS?+
It depends on gross margin, operating costs, refunds, and how revenue is attributed. Your break-even ROAS is specific to your economics.
Is ROAS the same as profit?+
No. ROAS compares revenue with advertising spend. It does not subtract product costs or other business expenses.