The best free CTR calculator.
Enter impressions and clicks. Get your click-through rate instantly.
Calculate instantly
CTR = clicks ÷ impressions × 100Use clicks and impressions from the same source and date range.
3,200 clicks from 100,000 impressions equals a 3.20% CTR.
Straight to the answer
Calculate click-through rate instantly
Click-through rate shows how often an impression becomes a click. It is useful for Search Console results, ads, emails, and any link with reliable impression data.
Compare CTR within the same channel, placement, device mix, and date range. A higher CTR is useful only when the resulting traffic is relevant.
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Enter total impressions.
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Enter total clicks.
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Read and copy your CTR.
Questions
Quick answers.
How is CTR calculated?+
Divide clicks by impressions, then multiply by 100. If a result received 250 clicks from 10,000 impressions, its CTR is 2.5%.
Can I use this for Google Search Console?+
Yes. Use clicks and impressions from the same Search Console query, page, country, device, and date range.
Is this CTR calculator free?+
Yes. It is completely free, needs no account, and sends no calculation data to a server.