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The best free engagement rate calculator.

Enter engaged sessions and total sessions. Get GA4 engagement and bounce rates instantly.

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FormulaEngagement rate = engaged sessions ÷ total sessions × 100

In GA4, bounce rate is the inverse of engagement rate.

Live resultPrivate
GA4 engagement rate64.00%
Bounce rate36.00%
Engaged sessions per 10064

6,400 engaged sessions from 10,000 total sessions equals a 64.00% engagement rate.

Straight to the answer

Calculate GA4 engagement rate

GA4 engagement rate is the percentage of sessions classified as engaged. An engaged session lasts longer than 10 seconds, has a key event, or has at least two page or screen views.

GA4 bounce rate is the inverse. A 64% engagement rate therefore corresponds to a 36% bounce rate for the same sessions.

Google Analytics engagement-rate definition
How to use it
  1. 01

    Enter total sessions.

  2. 02

    Enter engaged sessions.

  3. 03

    Read engagement and bounce rates together.

Questions

Quick answers.

How does GA4 calculate engagement rate?

GA4 divides engaged sessions by total sessions. An engaged session lasts longer than 10 seconds, has a key event, or has at least two page or screen views.

How are engagement rate and bounce rate related?

They are inverses in GA4. Bounce rate equals 100% minus engagement rate.

Is this engagement rate calculator free?

Yes. It is free, requires no signup, and performs the calculation entirely in your browser.

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