The best free CAC calculator.
Enter acquisition spend and new customers. Get your customer acquisition cost instantly.
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CAC = acquisition spend ÷ new customersUse acquisition spend and new customers from the same period.
$12,000.00 in acquisition spend across 80 new customers equals $150.00 CAC.
Straight to the answer
Calculate CAC with two numbers
Customer acquisition cost is the average amount spent to acquire one new customer. Use the same time window and customer definition for both inputs.
For a fully loaded CAC, include the marketing and sales costs required to win those customers. For channel CAC, include only the costs and customers attributable to that channel.
- 01
Choose a display currency.
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Enter acquisition spend and new customers.
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Read your cost per acquired customer.
Questions
Quick answers.
How is CAC calculated?+
Divide acquisition spend by the number of new customers acquired. Spending $10,000 to acquire 100 customers produces a $100 CAC.
What costs should CAC include?+
A fully loaded CAC commonly includes advertising, marketing tools, agency costs, sales compensation, and other acquisition costs. Document your definition and apply it consistently.
Can I calculate channel CAC?+
Yes. Enter the spend and new customers associated with one channel, using the same attribution method for both.