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Conversion rate = conversions ÷ visitors × 100Use visitors and conversions from the same date range.
125 conversions from 2,500 visitors equals a 5.00% conversion rate.
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Conversion rate is the percentage of visitors who completed the action you care about. Keep the visitor count and conversion count on the same scope and date range.
For a landing page, use its visitors and conversions. For a campaign, use campaign clicks and resulting conversions. Do not mix page traffic with site-wide conversions.
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Enter the total number of visitors.
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Enter the number of conversions.
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Read and copy the result.
Questions
Quick answers.
How do I calculate conversion rate?+
Divide conversions by visitors, then multiply by 100. For example, 50 conversions from 1,000 visitors is a 5% conversion rate.
Should I use users, sessions, or clicks?+
Use the denominator that matches the decision. Landing-page analysis commonly uses sessions, while ad analysis commonly uses clicks. Keep the definition consistent when comparing periods.
Is this conversion rate calculator free?+
Yes. It is completely free, requires no signup, and calculates everything in your browser.